Stay tuned for updates on our Penn State Basketball NIL initiative!









When most everyone thought Penn State basketball was inferior, we proved them wrong as together we fought to make the NCAA tournament.

2023 NCAA Tournament Team

Nittany Lion Head Coach Mike Rhoades

Three times Coach Mike Rhoades has taken teams to the NCAA Tournament. He now brings that experience to Happy Valley to lead the next generation of Nittany Lions.

President Bendapudi Coach Rhoades AD Pat Kraft

Now, we face the new challenge of compensating student-athletes for their brand value. This is now a major factor in determining the future success of our basketball team. It’s time to say again….WE ARE… and support our student-athletes extending our legacy of responding to the challenge.

Alumni Collectives have formed to help university athletic departments meet todays challenge by providing fan incentives and business relationships for student-athletes. Alumni and friends across the nation are being challenged to participate at a higher rate everywhere. We think Penn Staters might just lead the way.


Right now Penn State fans have an opportunity to stand together behind their basketball team and create a new rich tradition of Penn State Basketball.

We Are NIL will direct its efforts to provide opportunities for basketball student-athletes helping the program compete at the highest level.


Together we can compete in this new world of collegiate athletics.


MAKE AN IMPACT…… protect the school and program we love.



Meet the President of We Are NIL

Michael Krentzman

Michael is a dedicated leader and promoter, motivated by the opportunity to create value for the Student Athletes, sponsors, corporate partners, and members of our collective. Michael’s goal is to make the lives of the Student Athletes who power Penn State sports better by enabling them to provide for themselves and their families in a legal, fully compliant and low-impact manner. In so doing, Michael believes We Are NIL is highly valuable to the competitive future of PSU Athletics. Michael’s goal is that financial concerns never force a Student Athlete to leave Penn State, and that Athletes can live college lives without financial stress. Additionally, Michael wants to bring the biggest supporters of Penn State Athletics closer to the Student Athletes and build bonds and relationships that transcend athletic careers.

“We have such a unique and powerful opportunity to build a strong future based on traditional Penn State values, through the support of great Penn Staters. We have the model to do this ethically and correctly, and I hope you will join us on our journey, as we strengthen PSU athletics by bringing you closer to the Athletes.”